Mod 5 thoughts

Here are some of the trends I picked up in the ‘Did you know 4.0‘ video:

  1. Newspaper readership down
  2. Videos uploaded to YouTube
  3. Number of text messages sent
  4. Use of social networking

We are prolific users of technology and social networking. The technology allows us to capture and transmit still and video image almost any place at any time. Social networking allows us to distribute information at the push of a button to large numbers of people all over the world. There is a risk that someone in an organisation can publish information that they shouldn’t to people that should not see it and that information can spread faster than wildfire all over the world. For organisations with a large workforce this means that there is a very high chance that staff members may do something or say something that could damage the reputation of the organisation. It makes sense to minimise the risk of this occurring up front by providing staff with guidelines on how they should interact with social communications. Regardless of time or place staff need to be aware that what they say or do with respect to work on social networking or media can have an impact on the reputation of the organisation and the individual. In today’s connected world whether staff like it or not they act as ambassadors for their organisation 24 hrs a day, 7 days a week. Information policy needs to be more than guidelines on what work information they can share with others. The policy should extend to areas like what can happen if they are found to be slandering the company online as an individual and the company becomes aware of this. It should cover how employees are to behave when in corporate uniform or at an event that is paid for or sponsored by the company or during working hours. They need to understand what impact a video of staff behaving in a drunken manner after hours in corporate uniform

The reality is that even with policy in place, incidents will happen so information policy needs to provide guidance to all staff on what actions are to be taken if a breach of protocol is detected. This will hopefully facilitate a rapid response from the right people which may help contain a situation. The added benefit is that rather than having a small group being on the lookout for issues, the whole organisation can be involved in, as everyone has an idea of what to be on the lookout for.

Looked at the Oxiem slideshare. This had some useful points and references for the development of social media policy. Reinforced some of the points I had already covered which was good to see.

  1. 1/3 of employees never consider what their boss or customers might think before posting online – slide 5. This is why telling them upfront before they get on is important.
  2. 15% of companies were disciplined for violating sharing policies – slide 5. My question would be did they know that they were violating the policy guidelines.
  3. I liked the listening audit – slide 16, how are people using social media?
  4. Tough questions – slide 18, I like the questions here. These situations will be easier to deal with if the organisation is prepared rather than have to be reactive.
  5. I really like the flow chart on slide 20. Tools like this enable a quick and consistent approach from all staff who are involved in social communications

Reading through Linda Zimmer’s slideshare.

1. Slide 22 talks about forming multi-disciplinary teams to help formulate policy. This is a good idea as it brings a breadth of experience.

2. Slide 25 has a good point about focusing on behaviors not technologies. This creates flexibility for the policy to be applied to emerging technologies.

I had a look for some social media policies relating to Defence. I came across

  1. http://www.defence.gov.au/social/index.htm. There has been a recent review on ADF social media which I will need to read in concert with this.
  2. US DOD – http://www.dtic.mil/whs/directives/corres/pdf/DTM-09-026.pdf
  3. UK MOD – http://www.mod.uk/DefenceInternet/AboutDefence/CorporatePublications/MediaandPublicCommunicationPublications/OnlineEngagementGuidelines.htm
  4. I came across a data base of social media policies – http://socialmediagovernance.com/policies.php. Looks like it could be very handy.
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~ by dassocmed on August 28, 2012.

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