Web 3.0

•September 7, 2012 • 2 Comments

After having covered web 2.0 we finish off on looking at Web 3.0 This is somewhat of a misnomer as there is not a major version change to warrant the moniker of Web 3.0 What we are seeing continual incremental developments in the way we use the web and what the web can provide us. In the YouTube video ‘What is Web 2.0 and what about Web 3.0’ (http://www.youtube.com/watch?v=WIm5txBm1YA&feature=related)  they talk about software now being beyond release cycles and in continual beta. I think this is a better way to look at changes in the internet rather than use terms like Web 3.0.

This aside there are some differences which seem to be differentiators between the two. Web 3.0 has been called the executable phase. Web 2.0 allowed users to write, to the web whereas Web 3.0 allows much more to happen in the cloud environment. I have seen Web 3.0 referred to the internet of services and the internet of things. The internet of things I understand. This is where items are connected to each other and to businesses. This occurs without the need of human intervention to make the connection. I need to deepen my understanding of the internet of services as I still don’t have a full grasp of this.

For this to occur a key change needs to happen to the way data is managed on the internet. At present there are massive amounts of data on the net but little connection occurs between the data. In Web 3.0 the term semantics is used to describe being able to make sense of the data. I tried to get a better understanding of this but it has taken watching a few videos to start to get a sense of how this actually works. In my limited understanding how this works is rather than me doing a search on a particular topic and getting lots of pages of data that I then need to make some sense of, as is the case now, in the semantic web, some sense will be made from the data collected through the use of relationships to provide me with an answer that makes sense in relation to the question I asked. This can lead to a more personalised internet by the making of relationships from all the data that exists about me and what I like.

Another point I came across was that the internet will become a natural part of our day to day lives and that we will be connected in some form 24/7. It appears that one of the key assumptions underpinning Web 3.0 is that everyone will access to the internet all the time. I live in regional Victoria and my connection speeds and ability to connect is very different to the experiences of my friends in metro Melbourne. So if this is the case in modern day Australia where does this leave me in relation to Web 3.0. This is to say nothing of the social variables that can be introduced. What happens to those who cannot afford the technology, do not have the education to use the technology or just choose to opt out of using technology? Where are they left in this next iteration of the Web?

So if you feel that you are struggling to keep up with Web 2.0 where does that leave you in preparation for Web 3.0? I suppose the question to be asked is what we need to do now to prepare to be at the forefront of this technology when it arrives. What does this mean for how we deliver information to our clients?



•September 7, 2012 • Leave a Comment

I was watching a YouTube clip on yoga. Boodiba (who uploaded the clip) has added comments to this video highlighting those areas that she feels she needs to tweak or improve. This is such a great way for others to learn. I have no doubt others are already using this as a learning tool but I really like the idea of uploading a video of your practise and then people adding comments about things that you can tweak. This could be useful in so many other areas. It would really maximise the ability to draw on the collective knowledge of whatever group you are involved with.

Facebook and learning

•September 4, 2012 • 1 Comment

Things have been a little bit quiet lately on the blogging front owing to the need to focus on Assignment 2.  With that done, time to reinvigorate the blogging.

One of the things I wanted to write about was the use of social networking in an educational context. As a by-product of taking this subject I have been able to view first-hand how effective social networking can be for facilitating discussion in an educational setting. One of the difficulties I have found with studying by distance education is the lack of interaction with other students. I like to bounce ideas around with others and for my other subjects that did not really happen. Although the forums were available I felt no real impetus to be involved in discussions like I have with this group. I have really enjoyed reading what others have posted and have felt like that I have been able to interact with my fellow students. I think the key difference with this subject is the way Facebook has been used as the primary means of communicating information. I routinely check Facebook to see if Lyn has posted any information we need to be aware of. By the fact that I am already looking at what others have been posting just by being on the group Facebook page  I am more inclined to get involved because it is easier to do. From a learning perspective I am more likely to be involved in the learning process if it is not onerous to get involved in the first place.

Mod 5 thoughts

•August 28, 2012 • Leave a Comment

Here are some of the trends I picked up in the ‘Did you know 4.0‘ video:

  1. Newspaper readership down
  2. Videos uploaded to YouTube
  3. Number of text messages sent
  4. Use of social networking

We are prolific users of technology and social networking. The technology allows us to capture and transmit still and video image almost any place at any time. Social networking allows us to distribute information at the push of a button to large numbers of people all over the world. There is a risk that someone in an organisation can publish information that they shouldn’t to people that should not see it and that information can spread faster than wildfire all over the world. For organisations with a large workforce this means that there is a very high chance that staff members may do something or say something that could damage the reputation of the organisation. It makes sense to minimise the risk of this occurring up front by providing staff with guidelines on how they should interact with social communications. Regardless of time or place staff need to be aware that what they say or do with respect to work on social networking or media can have an impact on the reputation of the organisation and the individual. In today’s connected world whether staff like it or not they act as ambassadors for their organisation 24 hrs a day, 7 days a week. Information policy needs to be more than guidelines on what work information they can share with others. The policy should extend to areas like what can happen if they are found to be slandering the company online as an individual and the company becomes aware of this. It should cover how employees are to behave when in corporate uniform or at an event that is paid for or sponsored by the company or during working hours. They need to understand what impact a video of staff behaving in a drunken manner after hours in corporate uniform

The reality is that even with policy in place, incidents will happen so information policy needs to provide guidance to all staff on what actions are to be taken if a breach of protocol is detected. This will hopefully facilitate a rapid response from the right people which may help contain a situation. The added benefit is that rather than having a small group being on the lookout for issues, the whole organisation can be involved in, as everyone has an idea of what to be on the lookout for.

Looked at the Oxiem slideshare. This had some useful points and references for the development of social media policy. Reinforced some of the points I had already covered which was good to see.

  1. 1/3 of employees never consider what their boss or customers might think before posting online – slide 5. This is why telling them upfront before they get on is important.
  2. 15% of companies were disciplined for violating sharing policies – slide 5. My question would be did they know that they were violating the policy guidelines.
  3. I liked the listening audit – slide 16, how are people using social media?
  4. Tough questions – slide 18, I like the questions here. These situations will be easier to deal with if the organisation is prepared rather than have to be reactive.
  5. I really like the flow chart on slide 20. Tools like this enable a quick and consistent approach from all staff who are involved in social communications

Reading through Linda Zimmer’s slideshare.

1. Slide 22 talks about forming multi-disciplinary teams to help formulate policy. This is a good idea as it brings a breadth of experience.

2. Slide 25 has a good point about focusing on behaviors not technologies. This creates flexibility for the policy to be applied to emerging technologies.

I had a look for some social media policies relating to Defence. I came across

  1. http://www.defence.gov.au/social/index.htm. There has been a recent review on ADF social media which I will need to read in concert with this.
  2. US DOD – http://www.dtic.mil/whs/directives/corres/pdf/DTM-09-026.pdf
  3. UK MOD – http://www.mod.uk/DefenceInternet/AboutDefence/CorporatePublications/MediaandPublicCommunicationPublications/OnlineEngagementGuidelines.htm
  4. I came across a data base of social media policies – http://socialmediagovernance.com/policies.php. Looks like it could be very handy.

Mod 4 remaining posts

•August 28, 2012 • 1 Comment

I am slipping behind in keeping up my posts. All those balls I am juggling are starting to fall! So here are my collected thoughts that I have gathered along the way for Mod 4. I will update them with comments once my assignment is done.

Developing a social networking marketing strategy

Kagan’s slide show http://www.slideshare.net/mzkagan/what-is-social-media-now-4747765 reinforces the point that social media can not be avoided and that you need to get involved now. I think I will use this as one of my references for Assignment 2. The 2 things I think make it a good reference are the statistics highlighting the number of users and the stories which show how successfully social networking and media have been used in business.

Social media guides –https://www.facebook.com/notes/webdoctus/27-of-the-most-comprehensively-compiled-social-media-guides/255407848735

I had a look at the UK civil service guide – http://coi.gov.uk/documents/Engaging_through_social_media.pdf

There is nothing in here that I have not seen before and we have Australian versions which do just as good a job.

I  looked at http://johnhaydon.com/wp-content/uploads/2008/11/twitter-jump-start-free-download-version-4.pdf

This is a pretty good guide. He makes one suggestion which I think is one of the best so far. That is give Twitter a go for a while then evaluate its usefulness. This is truly the only way that you will be able to see if it works for you. I also like the suggestion of using it as a micro blog for the CEO if they don’t have the time to maintain a fully blown blog. This document is tailored for not-for-profits which is a nice change. Most of the guides I have seen are for business. This does not mean that we cannot learn from these guides but it is nice to see something tailored towards our unique position.

I had a quick look at connecting with your customers, a guide to social media. This had some good information about finding out where you are being talked about and starting off in that space. There are also some good tips in here for the project plan.

I read the analytics ref http://blogs.sas.com/content/datamanagement/2011/11/28/top-10-it-considerations-for-analytics-in-2012/

I wonder how many small organisations who are struggling with setting up and maintaining a social communications network will have the time or the inclination to look at analytics. I do a little bit of this as I report back on our Facebook interactions and our website hits. What I have found it useful for is to see what type of content gains the greatest engagement. I can put content up and then have a look at how much interaction occurs around that. By varying the content I can then see what is popular and what is not and then target the type of content I put up. Recently I was able to use Google analytics to see how effective our use of QR codes was at a recent event. By being able to look at our website usage by location I could roughly estimate how many people from the local area went to our website after seeing our display.

Read the ref on social media policy: http://www.examiner.com/article/developing-an-effective-social-media-marketing-strategy. I would say that this should be one of the key things that is planned prior to even setting up accounts. Once you have accounts set up you are too busy to go back and worry about the policy and you are already interacting so you need to have the guidepost firmly set in place prior to embarking on the journey. This could take as little as a day or two to put together as there is a whole lot of information out there that you can use for a template for much of the documentation. I think the policy is particularly important if you have multiple people involved in your social communication activities.


The essence of Library 2.0?

•August 18, 2012 • Leave a Comment

I feel that Farkas makes a very important point in this post. The needs of the user should always to be kept in mind. Their requirements should define what Web 2.0 technologies are employed. Regardless of how cool you might think your Web 2.0 system is, if the user cannot or does not use it then it is not meeting its purpose. Having said this, I think there does need to be some leverage of Web 2.0 technologies to allow library staff to interact with patrons to find out what they want and how the service can be improved.


Meredith Farkas’s post The essence of Library 2.0?  (January 24, 2008) on her blog Information Wants To Be Free

Social Networking and the Library

•August 18, 2012 • Leave a Comment

This reading grapples with the somewhat contentious topic of privacy and social networking. As the article highlights the very nature of social networking involves the sharing of information. It is obvious that libraries take protecting privacy seriously but as pointed out, this can difficult to balance against the very nature of social networking. The reality is that there will be a constant tension if you try and adhere to the total protection of privacy yet at the same time, try to embrace social networking as a tool. One perspective is that as users of a social networking site we have agreed to the terms of the site therefore we agree with the information that is shared. As such this takes the onus off the library when it comes to the transmission of information that may occur when a social networking site is used.

The point about allowing use of social networking sites on the library network was an important one. If a library wants to stay relevant then I think it has to allow access to these sites as this in itself will be a drawcard to the library service. The library can then leverage off the fact that the person is in location to provide other services which may be of use.


Griffey, J. (2010). Chapter 5: Social Networking and the LibraryLibrary Technology Reports46(8), 34